Status: COMPLETED (Pilot Launched & Validated)
Target Launch City: Bapatla, Andhra Pradesh
The User: Ankit, a 20-year-old B.Tech graduate from Bapatla.
He's smart, has a degree, but lacks the practical skills to get a job in tech. He's tried generic online courses, but they felt isolating, and he quickly got stuck without a mentor. He feels like he's falling behind.
The Stakeholder: Mr. Reddy, Ankit's father.
Mr. Reddy is the decision-maker and the one paying for his son's future. He's been burned by "online scams" and needs to see a physical space, meet a real person, and trust that his investment is safe and will yield a tangible result: a job for his son.
The Core Hypothesis:
We believe that by blending the trust and accountability of a physical classroom with the flexibility and reach of modern online tools, we can create a product that effectively serves the unique needs of Tier 3 city students and parents.
Goal: To validate our core hypothesis by proving that a hybrid (online/offline) tech academy can achieve significantly higher engagement and satisfaction than traditional, local options in a Tier 3 city.
| Metric Type | Specific Metric | Pilot Target | Pilot Result |
|---|---|---|---|
| Demand Validation | Number of paid students in Cohort 1 | 20 | ✅ 20 |
| Engagement | Average class attendance & assignment completion rate | >75% | ✅ 85% |
| Satisfaction | Positive parent/student feedback from interviews | >80% | ✅ 100% |
| Operational Feasibility | Entire operation managed with no-code tools | Possible | ✅ Confirmed (Notion/WhatsApp) |
| User Persona | Core Need (Job-To-Be-Done) | The Core Fear |
|---|---|---|
| The Skill-Seeking Student | "I need a supportive environment to learn job-relevant skills and get my questions answered by a real person." | "I'll waste my money and time and still be unemployed." |
| The Investing Parent | "I need proof that my son's education is a sound investment that will lead to a secure future." | "This is just another scam, and my child will lose hope." |
| The Local Instructor | "I want to help my students succeed with a modern curriculum and effective tools." | "Students won't be engaged, and the program will fail." |
Guiding Principle: "Fake it till you make it." Use existing, no-code tools to simulate the experience before building expensive custom software.